Commonly called McDo, McDonald's is the world's largest fast food chain. Elle compte plus de 35'000 succursales et 1'900'000 employés dans 119 pays. Environ 80% des restaurants McDonald du monde sont franchisés. Le concept a été créé déjà en 1940 par Richard et Maurice McDonald. Est-il encore nécessaire de présenter ses produits célébrissimes à travers toute la planète, comme le Big Mac ou le Cheese Royal ? MCD fait partie des quelques rares sociétés a offrir de la valeur tout en étant un relais de croissance intéressant.
The company experienced a dramatic turnaround in 2003, driven by a two-pronged strategy. In the United States, McDonald's increased sales by renovating existing branches, increasing menu selection and extending opening hours. Internationally, McDonald's grew very quickly, opting for franchising. Despite the company's already enormous size, sales literally exploded.
International operations drive profit growthThe rising middle class, particularly in emerging markets like China, India and Latin America, represents a huge opportunity for McDonald's. 
The company is well established in Europe, Asia/Pacific Islands, the Middle East and Africa. Its growth in Europe is mainly driven by France, Germany and the UK. In Asia, senior management has indicated that there is significant potential in the Chinese market. The company has adapted its menus to local cultures, such as Mac Teriyaki in Japan, Filet-O-Fish variations in China, and lamb instead of beef in India.
| Geographic region | Percent of total revenue |
|---|---|
| UNITED STATES | 32% |
| Europe | 40% |
| Asia, Pacific, Middle East, Africa | 22% |
| Others | 6% |
| Total | 100% |
THE dividend yield moyen sur le long terme s'élève à un très correct 3.59%. Le rendement courant, avec 3.2%, est certes légèrement plus faible, mais il reste très intéressant au vu de la valorisation actuelle du marché. Annual growth in distributions is sustained, with 17,93%. McDonald's has also increased its dividend for 37 consecutive years. The distribution rate remains acceptable, at 58.16%, which leaves some room for maneuver to the company in the event of a difficult passage, and ensures the progression of the dividend in the future.
There volatility, avec 16.90%, est tout à fait abordable pour une société en croissance de ce type. On constate d'ailleurs ci-dessous que le title has significantly outperformed the market for many years : +25'000% since 1970... happy are the enlightened who bought shares at the time and especially who kept them! Despite this volatility and this prodigious performance, the title is not very sensitive to market variations, with a beta of only 0.28. The company indeed manages to hold its own in both recessionary and growth phases.
McDonald's is negatively correlated to the greenback. Although the company is based in the United States, McDonald's generates 68% of its business abroad. As other currencies strengthen against the dollar, goods sold in foreign markets become more valuable in USD terms, thereby improving revenues. A strengthening dollar, on the other hand, reduces the value of foreign sales. This finding translates into a strong inverse sensitivity to changes in the greenback, with a $risk of -0.85, a fall in the dollar being accompanied in principle by an increase in the value of the security in CHF.
MCDpossède toutes les qualités que l'on peut rechercher chez un payeur de dividendes. Le rendement, la croissance et l'historique du dividende, le distribution ratio, la volatilité, une sensibilité inverse face au dollar... tous les voyants sont au vert.
If we had to put a single downside to this beautiful picture, it would be the impressive increase in the share price. However, the fundamentals remain good and the valuation is still affordable, even if the PER is a little high at 18.55. Over the last five years, the share has also underperformed compared to the S&P 500.
In view of these figures, receives a rating 4 stars, which is a good risk/return ratio.
Sources: Wikinvest, Swissquote, Yahoo Finance, aboutmcdonalds.com, dividends.chDiscover more from dividendes
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Good morning
Thank you for this analysis.
For my part, I am looking for high-yield stocks to generate passive income via dividends. In addition, if the stock is rather well oriented, it is more than interesting for me. In this respect, I have spotted M6 Métropole TV (ISIN code: FR0000053225) which seems well oriented: http://bit.ly/1nVnHbC
Technical analysis is favorable with a technical recovery and a positive consensus.
What do you think?
Ludovic
I am always wary of these high yield stocks. In this case, the earnings and dividends on this stock are down and the distribution ratio is at 82%.
Hello Jerome
Thank you for your response as an informed investor;
The group has just signed a deal with CBS Studio and this is causing a rebound in the stock; I think the stock could still be in a good position and this could be a great opportunity.
Ludovic
Hello Jerome,
This article is now 2 months old. Since then, the stock price has gone from $102.5 to $94.3. Can this move McDo into the 5-star category of your ranking?
Personally, I have some in my portfolio, and I am seriously considering reinforcing it.
Congratulations on your site, and thank you for your articles!
Fabrice
Hello Fabrice and thank you for your encouragement.
No change in rating for MCD yet, but it is something to watch closely because it is clear that this price drop opens up opportunities.
Update? 😛
A little too early, we have to wait until it really crashes and stabilizes. And still too expensive despite the drop.
I sold it in 2017 already because it was too expensive (https://www.dividendes.ch/2017/09/journal-dun-futur-rentier-54/) and there it is still well beyond.
Hopefully this is a taste for the rest of the US market. A return to normal would be nice!