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The international part of Kraft Foods just had its IPO on Tuesday on the Nasdaq (MDLZ). More precisely, Kraft Foods (formerly KFT) has "split" its business into 2: the domestic part (which remains under the name Kraft. New ticker: KRFT) and the international part precisely: Mondelez.
The process of splitting and renaming is not new since Philip Morris did it a few years ago by naming its domestic business "Altria" (but keeping its ticker MO!)
We can regret the slightly ridiculous side of the new name of Mondelez, especially since behind this new label hides beautiful brands like Oreo, Trident, Milka, Toblerone (a beautiful Swiss product sold to Jacob Suchard which was later bought by Kraft) and the great Cadbury. The brands that do not belong to the "confectionary" (like Maxwell coffee and Philadelphia cheese) apparently remain attached to the domestic business, therefore KRFT.
Despite a somewhat grotesque name, I think MDLZ has all the makings of a nice defensive stock with a high dividend (I couldn't find anything on their website about their future dividend policy but it should give at least 3.8% of yield if they keep their dividend policy). The P/E also seems to be lower than the main competitors. Concerning the Beta, there is no data provided yet (obviously) but it should be between 0.5 and 0.7 I imagine.
I'm adding MDLZ to my watch list.
Good morning,
Thanks for the description, a cheap value and it benefits from renowned product. What do you think about acquiring several shares of companies specializing in basic consumption such as kellog, kraft, tesco, procter & gamble because after all these are products of daily use. I think I will buy those that I mentioned. I doubt that there is any risk on that.
Any suggestion for EUR values?
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