- You will not seek to do better than the market..
- You will avoid trendy and cyclical values.
- You will favor everyday consumer goods.
- You won't follow the trend.
- You shall not speculate.
- You will invest for the long term.
- You will buy from those who panic and sell to those who are euphoric.
- You will focus on income rather than capital.
- You will avoid returns that are too good to be true.
- You will buy average, solid and growing dividends.
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